Category Archives: Uncategorized

Why Stories Are Important for Social Media

Posted on February 20, 2012 by yellowfly

Stories are important. Stories share the funny, quirky, heartwarming details of your business. We all have stories to share and that’s why social media is so great. If you have a funny or heartwarming customer story that can be told … Continue reading →

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Social Media is the Un-marketing Tool for Small Businesses

Posted on February 15, 2012 by yellowfly

There’s no such thing as social media marketing. There’s no such thing as social media marketing. Do I need to click my heels together and repeat again? Okay, sure, some big companies are using social media to effectively “market” their … Continue reading →

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How to Write a Blog Post

Posted on January 9, 2012 by yellowfly

Writing a blog post might look simple. And it can be. But if you are just beginning, you may find that it is hard to get started. In this post I will outline a few basic rules for writing a … Continue reading →

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Pinterest is the New Social Networking Site to Watch

Posted on December 27, 2011 by yellowfly

Pinterest, the online pinboard is the next hot social networking site to watch. While Facebook and Google+ battle it out, Pinterest is quickly moving along in popularity. Last week, Pinterest hit 40 times the amount of hits it had just … Continue reading →

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Facebook Timeline: No Fan Pages Yet; No Going Back

Posted on December 21, 2011 by yellowfly

Facebook has been unrolling it’s new Timeline feature for a few months now. I was recently given the option to try it out on my profile, which I did. I like it. I like it so much I immediately went … Continue reading →

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The Circle of Social Media

Posted on November 16, 2011 by yellowfly

When thinking about your social media presence, imagine it like a circle. Instead of using each social networking site by itself, work it in conjunction with all of your sites. Each social networking site is not an entity unto itself. … Continue reading →

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Using Mindfulness with Social Media and Small Business

Posted on June 28, 2011 by yellowfly

One of my favorite Buddhist quotes is, “A jug fills. Drop by drop. Thinking of social media in these terms can be quite helpful. The idea behind the quote is that action is necessary in order to live a fulfilling … Continue reading →

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Determining Klout (clout) for Small Business

Posted on June 6, 2011 by yellowfly

Klout is a new part of social media. Having lots of followers/friends/fans is not the only estimator online anymore. Klout is a form of analytics that determines a person’s online influence amongst their digital  followers and friends. Like any social … Continue reading →

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Why is social media scary?

Posted on May 23, 2011 by yellowfly

The answer is the same reason why cocktails and networking sessions are scary. There are no rules. And the people who seem to know the rules are often the ones making the rules. You’re either in on the big secret, … Continue reading →

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Don’t be a post hoarder

Posted on April 13, 2011 by yellowfly

When you first start blogging, you may have one or two really fantastic ideas and then you become struck with overwhelming fear that these ideas are the best you’ll have and you need to use them at just the right … Continue reading →

Posted in Blogging for business, Uncategorized | 4 Comments