Category Archives: Twitter

The Circle of Social Media

Posted on November 16, 2011 by yellowfly

When thinking about your social media presence, imagine it like a circle. Instead of using each social networking site by itself, work it in conjunction with all of your sites. Each social networking site is not an entity unto itself. … Continue reading →

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Small Businesses Have the Advantage with Social Media: Making Personal Connections

Posted on July 6, 2011 by yellowfly

Even though lots of big brands are successfully using social media to their advantage through contests and giveaways, I think that small businesses have an advantage when it comes to successful social media campaigns. (I use the word campaign loosely, … Continue reading →

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Using Mindfulness with Social Media and Small Business

Posted on June 28, 2011 by yellowfly

One of my favorite Buddhist quotes is, “A jug fills. Drop by drop. Thinking of social media in these terms can be quite helpful. The idea behind the quote is that action is necessary in order to live a fulfilling … Continue reading →

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Determining Klout (clout) for Small Business

Posted on June 6, 2011 by yellowfly

Klout is a new part of social media. Having lots of followers/friends/fans is not the only estimator online anymore. Klout is a form of analytics that determines a person’s online influence amongst their digital  followers and friends. Like any social … Continue reading →

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How to write a Twitter bio: Tell me everything about your business; in 140 characters (or less)

Posted on March 14, 2011 by yellowfly

Set aside your need for a pretty background and fancy profile picture for a minute. While those things are important, the most important part of your Twitter profile, when starting out, is your bio. (That small bit of info underneath … Continue reading →

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To automate or not to automate followers on Twitter

Posted on February 24, 2011 by yellowfly

Finding engaged followers on Twitter takes time. Not only that, then you must spend time creating engaging Tweets, and proving yourself a worthy followee. Because of this, when you first start using Twitter for business purposes, after some time, you … Continue reading →

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