Stories are important. Stories share the funny, quirky, heartwarming details of your business.
We all have stories to share and that’s why social media is so great.
If you have a funny or heartwarming customer story that can be told in one or two sentences, feel free to share it (minus any personal details about your customer) on your social media networks.
Here’s a story about my business.
I am a consultant, and much of my work is done in coffee shops, random offices, or online. But sometimes I go to my clients’ homes.
Recently I gained a new client who happens to be a raw foodist and we meet at her home. She and her husband have fed me some interesting meals, food I would have never thought to try on my own. I’ve enjoyed all of it, but my favorite was the rawkin enchilada. An enchilada, one of my favorite hot meals, turned into a totally new food experience for me. And it is delicious!
So share your stories on social media.
If you’re on Facebook, write a status update and watch the comments flow in. People who enjoy your business will feel warmed by the personal details about daily activities.
On Twitter, use your short stories to enhance and pad in between tweeting about happy hours or promotional discounts.
If you’ve got a blog, come up with a theme for the week and write one or two blog posts, sharing details for the week. You would be surprised at how quickly a blog post will form when you ask your employees to take notes on the fun conversations they had with customers.
Using social media can be fun for your business, your employees and your customers.